Week 8. Writing can be so much fun . . .

When it comes to getting things started, I can be a lazy little so and so, I see the task laid out before me and I think “Crikey there’s so much to do” then my hand will start to hover near the TV remote and it’s then that I take myself to one side, have a serious word with myself, give myself a dressing down, a little slap round the face, punch in the stomach, run into the wall a few times and then march myself off to do what needs doing with a sulky bottom lip trailing along the floor. Then after a while, I more often than not start to enjoy whatever it is that I’m doing (except gardening, I HATE GARDENING!!!) or at least, once it’s finished I enjoy the sense of achievement and give myself a little pat on the back.

It was like this when I first started the task of writing my ebook. To be honest I’ve never really minded writing and used to enjoy English lessons at school (nothing to do with our sexy English teacher Miss Mullaney – oh noooo!) particularly if we were covering a subject that held my interest. I recall one time as a 12 year old when my English teacher gave the class a homework assignment to write a 4 page essay on whatever we liked and this was music to my ears because as a life long science fiction fan I knew exactly what I was going to write. So I sat down at the dining table that evening after school and 18 pages later I had completed my story, my hand had twisted into some kind of mutant claw because of writing cramp and I managed to get through a full Bic Biro – impressive eh! but I had done it and I felt that sense of achievement and there laid out before me was an 18 page novel, or so it seemed to me.

As I said in an earlier post, I had already written an ebook last year but for the purposes of this course I decided I was going to ‘tart it up’ a bit, and that is what I have done, in fact I got a bit carried away and added a whole new chapter. So now the ebook is good to go and I’m quite pleased with it. It’s no work of art by any means, I’m not a great writer and I tend to write as I talk in everyday life (no not with my mouth full) simple and to the point – just like me ๐Ÿ™‚

The week 7 videos were all about creating the ebook and very helpful I found them too. Week 8 is again on the subject of writing but this time it’s the sales page for your website that will hopefully tantalise potential buyers into making a purchase. I have always found the process of selling fascinating – the way a carefully worded piece of writing can move peoples emotions and spur them into action – it’s a definite gift. The free ebook given to all of us by John Thornhill makes fascinating reading. It’s called Sales Letter ABC and is an absolute Godsend for newcomers like myself. The first half goes into the psychology of selling, layouts, fonts, graphics and photos etc etc but it’s the second half of the book which I enjoyed most. Randy has created a step by step process for creating a sales page in which he breaks the page up into 10 separate sections and you simply follow each step and create your page as you go. I already have a rough first draft and I shall be tweaking it here and there over the next few days but so far I’m quite pleased with it, in fact, I nearly bought my own book after reading it ๐Ÿ™‚

Until next time then

Ed

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